An advertisement study conducted among over 1000 people from 14 to 49 years aimed to find out how many Germans understand English ad slogans. In Germany, using English words is very popular in advertising. There’s much confusion all around, it turned out according to a report by German Spiegel, with only around one quarter of all all surveyed people understanding the message as it was intended by the marketer. The Opel marketing message “Explore the City Limits” was sometimes translated to “Explosionen an der Stadtgrenze”, which translates back to “Explosions at the City Limits”. The slogan by Google-owned YouTube, “Broadcast Yourself”, also showing on the German YouTube homepage, some translated to “Feed Yourself”, as well as “Mache Deinen Brotkasten selbst” – “Create your own bread box”.
[By Philipp Lenssen | Origin: Not Everyone Understands English Slogans | Comments]
[Advertisement] Want to advertise here? Your ad will show in the blog and feed.
Comments Off
PC World writes:
Google revealed its intention to launch an online bookstore dubbed Google Editions sometime in early 2010. Google plans to open for business with about 500,000 available titles from a variety of publishers. The new service will provide ebooks in a browser-centric, eReader-agnostic manner that will muddy the eReader water even more than it is today.
According to the article Google Editions is “entirely separate from Google Book Search” and that the service “would pay out 63 percent to the publisher, with Google keeping the other 37 percent”.
[Thanks Juha-Matti and BizAbh!]
[By Philipp Lenssen | Origin: Google Editions, a Coming eReader Bookstore? | Comments]
[Advertisement] Want to advertise here? Your ad will show in the blog and feed.
Comments Off
Google’s webmaster tool set added 2 features in a new Labs category. One is a “Malware details” page for your site (if all is good, it will be pretty much blank). The other is “Fetch as Googlebot”, which shows you the fetched HTML and HTTP header status for a given URL on your site; I’m not quite sure what I’d use this for myself but Google tries to offer a couple of uses on their help entry.
[Thanks WebSonic.nl!]
[By Philipp Lenssen | Origin: Google Webmaster Tools Labs | Comments]
[Advertisement] Google books at eBay: background info on Google, AdWords, AdSense, Blogger and more...
Comments Off
Google released Building Maker, a tool that lets you help their Google Earth/ Google Maps/ SketchUp suite of apps by creating 3D building data for them. My first impression of this (Google Earth plug-in based) web app is that it’s very casual to use, and could turn out to be a fun toy. You zoom in on a Google Maps area of choice and then look for a placemark; afterwards, based on reference bird view imagery, you’ll start dropping rectangles and other shapes and align them with the real thing (and switch to a viewer tab to get a preview of your progress). Your model will be saved to the Google 3D Warehouse and then be reviewed for inclusion on Google Earth. Andy Baio thinks of it as “crowdsourcing 3D buildings ... by making it playful”.
[Thanks Franta!]
[By Philipp Lenssen | Origin: Google Building Maker | Comments]
[Advertisement] Google books on Amazon
Comments Off
Gmail has a new opt-in feature in their settings going by the name of “Got the wrong Bob?”. What it does is that when you send an email to a couple of people at once, Google performs some smart guessing based on your sending history about whether you might have accidentally picked a wrong recipient from your contacts – like Bob-your-boss instead of Bob-your-friend. Google says this only works if you’re emailing “more than two people at once”.
Related saving-you-from-yourself features are “Mail Goggles” (might come in handy when you’re sending emails to your boss when drunk), the “Forgotten Attachment Detector” (which somehow didn’t work well for me), and “Undo Send”.
[Thanks Mbegin!]
[By Philipp Lenssen | Origin: Gmail Feature Tries to Warn You If You Mix Up ... | Comments]
[Advertisement] Google books on Amazon
Comments Off
